Workshops

Workshop topics we run

Our workshop practice covers five recurring territories. Communication and positioning workshops help leadership teams agree on the story the company tells — about itself, its market, and its people. Strategy clarification workshops pressure-test assumptions behind a plan before the plan is committed to. Crisis preparedness workshops run scenario-based stress tests on the company's ability to respond to acute events, typically with a playbook and message architecture as output. Leadership and succession workshops work through the hard conversations that leadership teams avoid in regular meetings. Creator-economy and influencer strategy workshops translate platform reality into decision-ready recommendations for executives who did not grow up with it.

Formats

In-house workshops are run at the client's offices, typically in day or half-day formats, for intact teams working on their own material. Off-site workshops are run at a neutral location — often in Copenhagen or Berlin, sometimes at a client-chosen retreat venue — for deeper or more sensitive work that benefits from physical separation from the daily operating rhythm. Hybrid format combines a full-day intensive with a set of follow-on short sessions over four to eight weeks, useful when the work needs both the concentration of the day and the space for implementation between sessions.

How workshops are designed

We do not arrive with a deck. Every workshop is designed around the specific question the client is trying to answer, and the specific people in the room. Preparation begins with stakeholder interviews — usually two to four one-to-one conversations before the workshop — to understand what each participant is bringing, where the unspoken disagreements lie, and what a successful outcome looks like for each of them. We design the day's structure from this diagnostic, not from a template.

During the workshop we play multiple roles: facilitator, challenger, writer, timekeeper, and when necessary, the outsider who names what everyone in the room sees but no one wants to say. We write throughout the day, so participants leave with a written artifact of decisions and commitments, not a memory of a good conversation.

Where the method comes from

Our workshop practice draws on four decades of working with leadership teams across communication, strategy, and brand — in consumer technology, financial services, deep technology, aerospace, pharmaceuticals, medical technology, hospital groups, and publishing. We have taught faculty-level curriculum at the German Direct Marketing Academy and the Academy for Design, led training for federal post-office and enterprise software companies internationally, and founded the first German academy for influencer and creator marketing. The pedagogical craft is separate from the domain expertise; we bring both.